Get better results from your business messaging by resonating with your target audience.
MESSAGING REVIEW for CLEAR CONTENT THAT RESONATES
As a new online service-based business owner, are you having trouble finding clients?
And, especially as an introvert, do you feel added pressure because you don’t want to feel pushy and slimy in your marketing…but you don’t really know how to do it ‘your way’ and also get results?
One of the ways to make your online service-based business more introvert-friendly is to maximize the impact of your written communication.
The more clear and strategic AND genuine you can be in your writing, the less you will have to “work” at describing and explaining and selling in person (on a call).
That’s because people will quickly know WHO you help, WHAT problem you solve for them, and HOW you can make their life a little better.
That makes referrals simpler…and it makes it easier for your ideal customer to say YES to your offers.
So the question is, has your business messaging been getting you the results you want?
For many introvert-preneurs, the idea of networking, talking on the phone, or doing live videos to promote your business takes some warming up to. In fact, most of the introverted women I work with are naturally inclined to writing as a primary method of communication.
That means the content on your website, lead magnets, blog and social media posts is CRITICAL in contributing to your business success (and therefore making your life easier!).
If writing is your comfort zone, why not start by making sure it speaks to your ideal clients?
Here’s the challenge. It’s not so easy to clearly communicate your message when you are SO close to the work you do.
What is it that you’re actually selling? To who, exactly? Is this clear to anyone but YOU?
Plus, you want to be genuine, not fake, flashy, and sleazy.
Some introverted women will respond to their uncertainty and fear about “being too pushy” or “bragging” or “promising results I’m not sure I can deliver” by either posting wishy-washy content that is too generic and therefore doesn’t really connect with their ideal customer, OR they hold back from putting themselves out there at all.
Ideally, you know what you do in terms of results for your clients.
The challenge is to describe it in a way that makes sense to the people who will REFER you or BUY from you AND in a way that you can stand behind with CONFIDENCE.
Ultimately, you may be a solid writer BUT the strategy part of marketing is something you’re still getting used to. In this learning stage of your business communications, it’s natural to have blind spots.
And that’s where a Messaging Review
by Wise Introvert
for Clear Content that Resonates can help.
I’ll take an objective look at your website, lead magnet, blog posts and social media with a strategic and analytical eye. I’ll be looking for niche clarity, compelling sales copy that mentions specific results/benefits, calls to action, and a consistent voice.
Ideas for improvement will show up like red flags for me. And I’ll summarize my feedback and customized suggestions in a detailed summary report for you.
You’ll take that feedback and run with it.
It will save you time and energy in the long run. And it’s a great option when you’ve been bootstrapping in your new business.
If you’re wondering whether your message is clear, or you’re struggling to get referrals or much traction with your ideal target clients, going back to the basics of your niche clarity and written communication can give you the boost you need to get unstuck and see some progress.
It’s an introvert-friendly AND budget-friendly option!
Ready to get a quick (and objective) dose of strategic niche clarity for your business messaging so THIS is what you hear from your next ideal client (instead of silence)?
“When I read about your coaching, it was like you were in my head.”
“I appreciate the time you spend to introduce yourself and your program in a personalized way…I’m just letting you know because it sets you apart from some others who have contacted me.”
You want your written communication to
resonate & attract clients.
It’s pretty clear. Your written communication can make your job of attracting your ideal clients a little bit easier! Do this behind-the-scenes tweaking NOW and welcome more clients in 2019!